We are hiring a Marketing Manager at Richard Sandoval Hospitality!
Richard Sandoval Hospitality is looking for a Marketing Manager to work with our Corporate Marketing Team. Join our team of hospitality professionals in our growing, fast-paced company!
We are a leading international restaurant group, with over 60 locations spanning the US as well as in Dubai, Mexico, Qatar and Serbia and other locations around the world. The Marketing Manager should have at least 3 years of experience as a Manager in the Marketing and PR field. We are looking for someone who is creative, well-organized, detail oriented, and able to work independently. This position works closely with the marketing team members and the restaurant operations teams to create and execute effective, strategic marketing plans. (more details below)
The salary range for this position is $70,000 to $80,000 a year, depending on experience. We offer excellent health, dental and vision options after 60 days of employment. We have a variety of additional insurance options, including disability, life and more. We offer Paid Sick Leave, Paid Birthday and 5 days Parental Leave. Employees also receive discounted dining at the Richard Sandoval Hospitality Restaurants across the country!
We are flexible regarding where this marketing manager lives. The location for this position can be:
New York City
We are open to this role being remote if you are qualified, disciplined, and currently working remote.
The Marketing Manager will manage all aspects of marketing across RSH, primarily with all owned & operated units in the US in order to build awareness and drive revenues to all restaurants. The Marketing Manager will assist the Head of Marketing to do the same with licensed properties. To this effect, the Marketing Manager will collaborate with the RSH Executives, Marketing and Operating teams to develop marketing strategies, execute plans, optimize programs, and report on results. The Manager will work with the Marketing and Licensing teams to develop suggested marketing plans and promotional toolkits, as well as assist in providing general direction for all licensed operations and oversee all external agencies.
Tasks and Responsibilities:
Promote a company culture in which internal and external customer satisfaction is the primary concern
Act as a spokesperson for RSH with the intent of driving new business and building a loyal customer base
Join relevant organizations and associations
Engage with target networks in the community
Maintain knowledge of competition and industry trends.
Team Relations & Management
Develop solid working relationships across departments
Interface with all departments to create and execute marketing initiatives
Present digital marketing plans and calendars
Report on ongoing initiatives; gather feedback and adjust as necessary
Develop and work within budget
Track and manage expenses to meet budget on a period, quarter and annual basis
Evaluate return on investment and adjust plans accordingly
Marketing Calendar & Revenue Management
Collaborate on the development of annual marketing calendars, including holidays, events, sales promotions and programming.
Work with operations on menus, as well as the mechanics of all programs and sales promotions.
Create and execute supporting promotion plans and planning special events at the restaurants
Content Development, Production & Distribution
Manage the development of content for all print and digital marketing materials, including copywriting, photography and graphic design for owned & operated units.
Oversee the production and distribution of all print and digital marketing materials for owned & operated units.
Digital Marketing Trends, Strategies & Tactics
Stay apprised of trends across digital marketing platforms
Provide recommendations for applying new technology
Collaborate on digital strategy and tactics that increase awareness and drive conversion via online platforms, including but not limited to
Proprietary web sites
Third party web sites
Online directories and review sites
Build & manage owned & operated restaurants
Assist license properties with technical inquiries, formatting, and domain management
Collaborate with execute team to develop measurable plan to achieve goals, including:
Other tactics, as relevant
Search engine marketing (SEM)
Execute and monitor SEM plan
Manage SEM agency, as relevant
Search engine optimization
Execute and monitor SEO plan
Manage SEO agency, as relevant
Develop web content calendar that supports RSH marketing calendar
Manage all content updates in a timely fashion
Online Review Sites & Directories
Set up profiles for all RSH restaurants
Google My Business
Other platforms, as relevant
Set up Singleplatform or other menu and content syndication platform for all RSH restaurants
Develop best practices and checklists for marketing on each platform
Develop marketing calendar and manage updates in a timely fashion.
Develop advertising plans that support the RSH marketing calendar
Develop ads per RSH brand standards and guidelines
Direct content development & reporting
Assist license properties with social media oversight if requested
Oversee social media agencies for select properties
Account verification & setup
Social media advertising
Social media influencer marketing
Develop and implement plan to build email databases including but not limited to:
Collaborate with execute team to develop measurable plan to achieve goals
Design and layout enhancements
Develop content per RSH brand standards and guidelines provided by Dir of Marketing
Coordinate the distribution of all eblasts
Drive development of strategic partnerships and securing opportunities to market to partner networks across digital platforms
Local Store Marketing
Manage memberships, partnerships and outreach to local organizations, associations and social groups.
Network with local influencers
Develop and manage referral programs.
Evaluate and manage donation requests and dine-for-dollar programs.
Develop easily executable and customizable toolkits for local store marketing campaigns.
Propose annual advertising plans.
Manage all print and digital advertising campaigns.
Private Events Marketing
Work with the Catering Manager to develop competitive menus and offerings. Develop and support a comprehensive private event marketing plan.
Assist Head of Marketing with developing and sharing toolkits for core programs and sales promotions, recommending promotion plans and provide direction on execution.
Monitor execution; ensure that licensed operations adhere to RSR brand standards.
Overall Sales Reporting
External Campaigns & Partner Promotions Reporting
Holiday & Special Events Performance Reporting
Digital Marketing Trends, Tactics & Strategies
Monthly summary of digital marketing news
Suggested topics for research and discussion
Recommendation for applying new strategies & tactics
Monthly SEM and SEO performance and recommendations
Monthly Google Analytics performance and recommendations
Review sites & directories
Monthly search engine and profile analytics and recommendations
Monthly advertising analytics and recommendations
Monthly performance and recommendations
Monthly status of email database
Monthly email performance and recommendations
Monthly guest feedback management report
Confirm distribution of monthly reports
Assist tracking status of action plans as requested by Dir of Marketing and Dir of Operations