We are hiring a Marketing Manager at Richard Sandoval Hospitality!

Remote - Flexible, CO

Richard Sandoval Hospitality is looking for a Marketing Manager to work with our Corporate Marketing Team. Join our team of hospitality professionals in our growing, fast-paced company! 

We are a leading international restaurant group, with over 60 locations spanning the US as well as in Dubai, Mexico, Qatar and Serbia and other locations around the world. The Marketing Manager should have at least 3 years of experience as a Manager in the Marketing and PR field. We are looking for someone who is creative, well-organized, detail oriented, and able to work independently. This position works closely with the marketing team members and the restaurant operations teams to create and execute effective, strategic marketing plans. (more details below)

The salary range for this position is $70,000 to $80,000 a year, depending on experience. We offer excellent health, dental and vision options after 60 days of employment. We have a variety of additional insurance options, including disability, life and more. We offer Paid Sick Leave, Paid Birthday and 5 days Parental Leave. Employees also receive discounted dining at the Richard Sandoval Hospitality Restaurants across the country!
We are flexible regarding where this marketing manager lives. The location for this position can be:

  • Denver 

  • South Florida 

  • DC area 

  • New York City 

We are open to this role being remote if you are qualified, disciplined, and currently working remote.

Position Description: 

The Marketing Manager will manage all aspects of marketing across RSH, primarily with all owned & operated units in the US in order to build awareness and drive revenues to all restaurants.  The Marketing Manager will assist the Head of Marketing to do the same with licensed properties. To this effect, the Marketing Manager will collaborate with the RSH Executives, Marketing and Operating teams to develop marketing strategies, execute plans, optimize programs, and report on results. The Manager will work with the Marketing and Licensing teams to develop suggested marketing plans and promotional toolkits, as well as assist in providing general direction for all licensed operations and oversee all external agencies.

Tasks and Responsibilities:

General 

  • Promote a company culture in which internal and external customer satisfaction is the primary concern

  • Act as a spokesperson for RSH with the intent of driving new business and building a loyal customer base

  • Join relevant organizations and associations  

  • Engage with target networks in the community

  • Maintain knowledge of competition and industry trends.

Team Relations & Management 

  • Develop solid working relationships across departments

  • Interface with all departments to create and execute marketing initiatives

  • Present digital marketing plans and calendars

  • Report on ongoing initiatives; gather feedback and adjust as necessary

Budgeting 

  • Develop and work within budget 

  • Track and manage expenses to meet budget on a period, quarter and annual basis 

  • Evaluate return on investment and adjust plans accordingly

Marketing Calendar & Revenue Management

  • Collaborate on the development of annual marketing calendars, including holidays, events, sales promotions and programming.  

  • Work with operations on menus, as well as the mechanics of all programs and sales promotions.  

  • Create and execute supporting promotion plans and planning special events at the restaurants

Content Development, Production & Distribution

  • Manage the development of content for all print and digital marketing materials, including copywriting, photography and graphic design for owned & operated units.

    • Oversee the production and distribution of all print and digital marketing materials for owned & operated units.

Digital Marketing Trends, Strategies & Tactics

  • Stay apprised of trends across digital marketing platforms

  • Provide recommendations for applying new technology

  • Collaborate on digital strategy and tactics that increase awareness and drive conversion via online platforms, including but not limited to

    • Proprietary web sites

    • Third party web sites

    • Online directories and review sites

    • SEO

    • SEM

Website

  • Build & manage owned & operated restaurants

  • Assist license properties with technical inquiries, formatting, and domain management

  • Collaborate with execute team to develop measurable plan to achieve goals, including:

    • SEM

    • SEO

    • Content management

    • Other tactics, as relevant

  • Search engine marketing (SEM)

    • Execute and monitor SEM plan

    • Manage SEM agency, as relevant

  • Search engine optimization

    • Execute and monitor SEO plan

    • Manage SEO agency, as relevant

  • Content

    • Develop web content calendar that supports RSH marketing calendar

    • Manage all content updates in a timely fashion

Online Review Sites & Directories

  • Set up profiles for all RSH restaurants

    • Opentable 

    • Yelp

    • Tripadvisor

    • Google My Business

    • Other platforms, as relevant

  • Set up Singleplatform or other menu and content syndication platform for all RSH restaurants

  • Profile maintenance

  • Marketing

    • Develop best practices and checklists for marketing on each platform

    • Develop marketing calendar and manage updates in a timely fashion.  

  • Advertising

    • Develop advertising plans that support the RSH marketing calendar

    • Develop ads per RSH brand standards and guidelines

Social Media

  • Direct content development & reporting

  • Assist license properties with social media oversight if requested

  • Oversee social media agencies for select properties

  • Account verification & setup

  • Content management

  • Social media advertising

  • Social media influencer marketing

Email Marketing

  • Develop and implement plan to build email databases including but not limited to:

  • Collaborate with execute team to develop measurable plan to achieve goals 

    • Beta testing

    • Design and layout enhancements

    • Content management

  • Develop content per RSH brand standards and guidelines provided by Dir of Marketing

  • Coordinate the distribution of all eblasts

Partnerships

  • Drive development of strategic partnerships and securing opportunities to market to partner networks across digital platforms

Local Store Marketing

  • Manage memberships, partnerships and outreach to local organizations, associations and social groups. 

  • Network with local influencers

  • Develop and manage referral programs.

  • Evaluate and manage donation requests and dine-for-dollar programs.  

  • Develop easily executable and customizable toolkits for local store marketing campaigns.

Advertising

  • Propose annual advertising plans.

  • Manage all print and digital advertising campaigns.

Private Events Marketing

  • Work with the Catering Manager to develop competitive menus and offerings.  Develop and support a comprehensive private event marketing plan.

Licensed Operations

  • Assist Head of Marketing with developing and sharing toolkits for core programs and sales promotions, recommending promotion plans and provide direction on execution.

  • Monitor execution; ensure that licensed operations adhere to RSR brand standards.

Reporting

  • Overall Sales Reporting

  • External Campaigns & Partner Promotions Reporting

  • Holiday & Special Events Performance Reporting

  • Digital Marketing Trends, Tactics & Strategies

    • Monthly summary of digital marketing news

    • Suggested topics for research and discussion 

    • Recommendation for applying new strategies & tactics

  • Website

    • Monthly SEM and SEO performance and recommendations

    • Monthly Google Analytics performance and recommendations

  • Review sites & directories

    • Monthly search engine and profile analytics and recommendations

    • Monthly advertising analytics and recommendations

  • Social media

    • Weekly analytics

    • Monthly performance and recommendations

  • Email marketing

    • Monthly status of email database

    • Monthly email performance and recommendations

  • Reputation management

    • Monthly guest feedback management report

    • Confirm distribution of monthly reports

    • Assist tracking status of action plans as requested by Dir of Marketing and Dir of Operations